Wow, what a ride 2024 has been! I can hardly believe how much has happened. This year has been all about growth, connections, and making memories. From big career moves to epic personal adventures, it’s been a year to remember. So, grab a cuppa, and let me take you on a quick trip down memory lane!
A Big Career Leap: activ Marketing
The second half of this year marked a major transition from being a solopreneur to joining the activ Marketing franchise family! It was a huge step, and honestly, I couldn’t be happier. Being part of this franchise has let me do more of what I love—helping businesses cut through their marketing chaos and find their calm.
Getting Out There
This year has also been about showing up and getting stuck in! From joining many different networking groups to showcasing my knowledge at local business events. Not only has this improved my confidence, but has also helped grow my knowledge of the local community and network of contacts.
If you’re a local business looking to meet like-minded people who can help you grow your business, I would encourage you to visit my local BNI network group. We meet every Friday morning in Hook and if nothing else you will get a great brekkie! Let me know if you’d like to visit; I’d be happy to introduce you to the group
I also pushed myself to exhibit at not one, but two local B2B Expos. One in Basingstoke and one in Winchester. I had so many great chats with all kinds of businesses, some absolutely smashing their marketing efforts and others just looking for that little extra boost to get them where they want to be. I loved listening to their stories and this also validated why I do what I do, and the value I can bring just by having an initial conversation and pushing them along the right path!
Oh, and you may have seen on my social channels I got all glammed up for the Great British Entrepreneur Awards. While the activ Marketing team didn’t come home with a trophy this year, being a finalist was a massive win in itself and let’s be real, an awards night is a great excuse to party!
Levelling Up Online
Earlier this year I also launched my shiny new website. My digital home got a full makeover, and it’s now the perfect place for businesses to explore how I can help.
My social media channels also got a big boost this year. I’ve been ramping up my outreach across three platforms, sharing marketing tips, behind-the-scenes fun, and a bit of my personal journey.
Sharing My Story and Giving Back
One of my favourite moments this year was speaking to students at Basingstoke College of Technology. I was given the opportunity to share my personal journey, from career highs to all the challenges in between. I’m delighted to have been asked to confinue my partnership with them in 2025. Hopefully I leave all the students inspired to chase their dreams too.
I have also loved volunteering my time over the last two years as the Advertising Manager for The Basinga (my local community magazine). It’s been such a rewarding experience, and while I will be stepping down and won’t be managing ads anymore, I’ll still be supporting its fantastic projects whenever I can.
Adventure Time!
2024 wasn’t just about work, it was about making memories too. I climbed Snowdon (yes, it was as tough as it sounds, but the views at the top were spectacular!).
I also ticked off a bucket list item: a three-day music festival on the Isle of Wight! It was loud, hot (better than being muddy!), and absolutely brilliant. This has inspired my to host my own music festival in 2026. Watch this space!
The Best Part: My Clients!
This year, I’ve loved continuing to work with my long-term clients, some of whom feel like family at this point! Welcoming new clients has been so exciting and I can’t wait to see what we’ll achieve together in 2025.
Bring on 2025!
Thanks to everyone who’s been part of this crazy, wonderful journey. Let’s make 2025 even bigger and better, who’s with me?
