activ Marketing by Lou Eddy are excited to be a part of the vibrant business community in Basingstoke and surrounding areas. As a new business ourselves, we know firsthand how challenging it can be to boost visibility, connect with your audicne, and grow in a competitve market.
That’s why we’ve put together some caluable insights into marketing strategies that can help you. Whether you’re looking to strenghten your digital presence, get creative with content, or embrace tried-and-true traditional methods, we’ve got you covered.
1. Digital Marketing: Your Secret Weapon
- Website – Think of your website as your 24/7 shopfront. It’s the first stop for potential customers, so make sure it’s inviting! A clean, user-friendly site with regular updates and engaging content is key to making a great first impression – and climbing the search engine rankings.
- Search Engine Optimisation (SEO) – Want to be found by your ideal customer? SEO is your best friend. By fine-tuing your website with relevant keywords, mobile-friendly design, and valuable content, you’ll be popping up on Google right when your customers need you.
- Social Media Marketing – Facebook, Instagram, X, TikTok, YouTube, LinkedIn….they’re not just for scrolling! These platforms are a playground for your brand to connect with your audience. Whether through fun posts or targeted ads, social media is your chance to build a community around your business.
- Email Marketing – Stay in touch with your customers through newsletters, special offers, and personalise content. It’s one of the most cost-effective ways to keep your audience engaged and coming back for more!
2. Content Marketing: Share Your Story
- Blogging – Show off your expertise by blogging. It’s a brilliant way to boost your SEO and give your audience valuable content they can share. Plus, it keeps your site frech and relevant.
- Video Marketing – Lights, camera, action! Whether you’re showing off a product, sharing customer testimonials, or giving a behind-the-scenes look at your business, video marketing is an engaging way to tell your story.
- Influencer Partnerships – Team up with local influencers who can introduce your business to their followers. It’s like getting a personal recommendation from someone your customers trust.
3. Traditional Marketing: Old School, But Effective
- Print Advertising – Flyers, brochures, and newspaper ads may seem old-school, but they still pack a punch, especially in local communities. Reach out to those who prefer to unplug from digital with tangible well-design print materials.
- Networking Events – Nothing beats meeting people face-to-face! Local business events and trade shows are a golden opportunity to connect with potential customers and build partnerships.
- Direct Mail – Personalised mail sent directly to your target audience’s doorstep can make a big impact. Whether it’s a special offer or a beautifully designed newsletter, direct mail keeps your brand top of mind. .
4. Local SEO: Be the Go-To in Your Area
- Google My Business – Claiming and optimising your Google My Business listing is a game-changer. This helps you show up in local search results and on Google Maps, guiding people right to your doorstep.
- Local Directories – Don’t forget about local online directories! Consistent information across platforms boosts your credibility and improves your search rankings.
- Customer Reviews – Positive reviews are gold! Encourage your customers to share their experiences on Google, Facebook, and beyond. Great reviews don’t just enhance your reputation – they also help you rank higher in local searches.
About us:
At activ Marketing by Lou Eddy, we’re on the same journey as you. As a new business in the Basingstoke area, we’re applying the best practices and strategies to grow our own brand—and we’re here to help you do the same.
We tailor our marketing approach to meet your unique needs, ensuring you get maximum value from your marketing efforts. Whether you’re looking to ramp up your digital presence, create killer content, or embrace traditional marketing, we’ve got your back.
Why choose us?
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Customised Strategies: We build a plan that’s tailored to your business’s unique goals and audience.
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Local Expertise: We live in and know Basingstoke and the surrounding areas well —so you’ll always have the local edge.
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Comprehensive Services: From strategy and planning to SEO, social media, print ads, and direct mail, we cover all bases to ensure your marketing hits the mark and drives results.
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Dedicated Support: We’re passionate about supporting local businesses and building a thriving community.
Ready to take your business to the next level? Let’s work together to make your brand stand out in your local area and beyond!
