Bring the love 

Hearts-compressed

A Fresh Way to Grow Your Business.

February always brings thoughts of love, connection, and kindness — so why not extend that same energy to your business? As a marketer, I see February as the perfect month to ramp up your efforts, dive into fresh ideas, and build momentum that carries you through the year. It’s a time to focus on the small actions that build loyalty, foster relationships, and ultimately grow your business.

If you follow me on social media, you may know that I take a little time at the start of January to relax, recharge, and set my intentions for the year ahead. That’s why February is my “go” month, the time to put plans into action and make things happen.

One way I’m sharing this mindset is through my activ Marketing Retreat on Tuesday, 11th February. It’s designed to help business owners and marketers like you refresh your thinking, gain actionable insights, and build strategies that deliver results. I’ll share more about this in a moment, but first, let’s dive into how you can show your marketing (and your business) some love this month:

1. Reflect on what’s working

Before you jump into new strategies, take a moment to look back. What marketing efforts have been most successful for you recently? Celebrate those wins! They’re a testament to your hard work and creativity. Reflection is also a powerful tool for identifying what to build on or refine as you move forward.

For example:
  • Did a particular social media campaign perform better than expected? Look at what resonated and consider scaling it. .
  • Did a new service or product gain traction? Perhaps it’s time to increase its visibility through targeted marketing.
If this feels overwhelming, my February retreat is the perfect place to gain clarity and identify the areas to focus on for maximum impact.

2. Connect with your customers

Valentine’s Day is about showing appreciation, and your customers are no exception. Take the time to thank them for their support — whether through a heartfelt email, a special offer, or a social media shoutout.

Consider:

  • Hosting a “We Love Our Customers” giveaway on social media to boost engagement. .
  • Sending personalised notes or discount codes to loyal customers as a gesture of gratitude.

If you want to explore creative ways to strengthen customer relationships, including tips for customer retention and loyalty-building, feel free to book a 1hr free session with me to discuss in more detail.


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3. Freshen up your strategy

Every business evolves, and your marketing should evolve with it. February is a great time to refine your goals and align them with your vision for the year ahead.

Ideas to freshen things up: :

  • Revamp your website with updated imagery and copy that reflects your current offerings.
  • Experiment with micro-content like Instagram Reels or TikTok videos to reach a wider audience.
  • Explore new marketing channels or tactics, like email automation or geotargeted ads.

At the activ Marketing Retreat, we’ll dive deep into strategic planning, brainstorming fresh ideas, and creating actionable plans to keep your marketing relevant and effective.

4. Prioritise the customer journey

When was the last time you walked through your customer journey? From awareness to advocacy, every step should feel seamless and engaging.
Ask yourself:
  • Are my customers finding what they need on my website quickly and easily?.
  • Do my marketing materials create a cohesive experience across channels?
  • Are there opportunities to surprise and delight my customers, like sending a follow-up thank-you email after a purchase? .
If you need help to understand your customer journey, the content you currently have at each stage, and where your gaps are, let’s chat.

5. Invest in what matters

Loving your marketing means investing time and resources into what will drive the most impact. This could mean attending workshops, hiring a consultant (like me!), or even setting aside a day to focus solely on your strategy.

Why not treat yourself to my activ Marketing Retreat this February? For just £99+VAT (usual price £395+VAT), you’ll gain:

Spaces are limited, so don’t miss out – Book Now.

Looking ahead

As February unfolds, I hope you’ll take some time to think about what makes your business special and how you can share that with the world. Loving your marketing doesn’t have to be complicated; it’s about being intentional, staying true to your values, and connecting with the people who matter most. If you’re ready to fall in love with your marketing again and want some guidance, let’s chat! Or better yet, join me at the retreat and make 2025 your most impactful year yet. Here’s to a month of meaningful connections, fresh inspiration, and marketing success!

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