Making Social Media Work for You
Personal profiles vs company pages Social media can feel like a maze, with different platforms, content styles, and audiences, it’s easy to get overwhelmed. One of the biggest questions I get asked is: “What should I post on my company page vs my personal profile?” If you’ve ever wondered that too, this blog’s for you. […]
Bring the love
A bold new adventure for your business. February always brings thoughts of love, connection, and kindness — so why not extend that same energy to your business? As a marketer, I see February as the perfect month to ramp up your efforts, dive into fresh ideas, and build momentum that carries you through the year. […]
Introducing the activ Marketing Retreat – Basingstoke
A Fresh Way to Grow Your Business. Feeling like your marketing needs a refresh? Or maybe you just need a little clarity to figure out your next steps? On Tuesday, 11th February, 2025, join us at the stunning Barnsgrove in Greywell, near Basingstoke for the activ Marketing Retreat. It’s a day designed to help you […]
2025: The Year of Loyalty
Acquiring new customers is important, but retaining your existing ones is vital. Customer retention isn’t just about keeping clients—it’s about building long-term relationships that drive ongoing engagement, repeat purchases, and valuable word-of-mouth referrals. As we step into 2025, let’s make it the year of loyalty by focusing on strategies to ensure your customers keep coming […]
Big Impact, Small Packages
We’re all guilty of scrolling through social media or emails at lightning speed. That means businesses have just seconds to grab attention and get their message across. This is where micro-content steps in – short, snappy bits of content designed to pack a punch and leave a lasting impression. So, what exactly is micro-content? Micro-content […]
The Rise of AI in Marketing
Artificial Intelligence (AI) is no longer a futuristic concept—it’s a game-changer in the marketing landscape, reshaping how businesses connect with their audiences. From personalised customer experiences to predictive analytics, AI adoption is empowering marketers to achieve remarkable results with greater efficiency. Personalisation at Scale AI enables brands to deliver tailored experiences to their audiences. By […]
