BBI Healthcare

Consumer healthcare company housing a number of brands including Balance Activ & Gluco.
Website: www.bbihealthcare.com

Project

Interim marketing director managing the team, budget and working strategically across campaigns with agency management.

Objectives

To lead the in-house marketing team through strategic marketing plans and execution.

Outcome

Effectively managed the team to deliver excellent digital marketing campaigns for Balance Activ and Gluco brands, leading PR campaigns and video strategy for both brands.

They needed to recruit

their internal marketing team and we were able to support them with the hire of brand teams as well as manage the existing team to deliver the marketing strategy.

Interim marketing direction

provided the team with continuity and strength in their marketing activity from an experienced marketing professional, allowing top level management the time to focus on the wider business.

Stats

Continuity within the team

Effective management of campaigns

Professional support with recruitment

Increased brand awareness

“activ are always our first port of call for flexible, creative, and – most importantly – commercially effective marketing solutions. Katie’s experience across a breadth of clients and markets, coupled with fast response and a practical approach, mean that we don’t have to spend time on the agency. Instead, we can delegate it effectively as we would an in house resource. That’s why we keep going back to activ, and are satisfied time and again.”