Personal profiles vs company pages
Personal Profiles: The Human Touch
Best for:
Best for:
- Building relationships
- Sharing insights and personal experiences
- Growing your professional network
- Being you
Why it works:
Content Ideas for Personal Profiles:
- Behind-the-scenes updates (real moments, not polished perfection)
- Celebrating a client win or milestone
- Lessons from your business journey
- Thoughts on trends or changes in your industry
- Event updates or reflections
- Sharing your own blogs or guest features with a personal intro
- A story with a takeaway (these perform really well)
Top Tip:
Don’t be afraid to show you. People are more likely to engage with content that feels authentic, rather than overly polished or corporate. Take a look at my personal LinkedIn if you want to see me in action! 😊 Lou Eddy
Company Pages: The Brand Voice
- Establishing your brand presence
- Sharing consistent company updates
- Driving traffic to your website
- Reaching new audiences with paid promotion
- Team, culture, or product highlights
Why it works:
Your company page is your digital shopfront. It’s where people go to learn more about your business, check out your services, and see if you’re active and credible. While personal content connects, your company page gives context and builds trust.
Content Ideas for Company Pages:
- Case studies or client success stories
- Product or service spotlights
- Blog posts and thought leadership
- Company news or milestones
- Team introductions or ‘a day in the life’ posts
- Testimonials or reviews
- Event promotion or service announcements
Top Tip:
Use your brand tone but don’t be too formal — friendly, informative content performs much better than jargon-heavy posts.
So... Should You Post the Same Thing on Both?
Not exactly. Here’s how to think about it:
| Post Type | Personal Profile | Company Page |
|---|---|---|
| Your thoughts on a trending topic | ✅ Personal insight | 🔄 Reshare or link with brand take |
| Blog from your website | ✅ Share with opinion | ✅ Share directly |
| Client milestone | ✅ Your experience | ✅ Tag the client (if appropriate) |
| Event invite | ✅ “I’ll be there!” | ✅ “We’re hosting/attending…” |
| Behind the scenes | ✅ “This is what I’m working on” | 🔄 Company culture angle |
How to Make Them Work Together
- Post from your company page, then reshare with your personal take.
- Use personal posts to direct people to your services subtly (“This win reminded me how powerful [service] can be…”)
- Engage from both accounts — like, comment, and build relationships.
Final Thoughts
You don’t need to post every day or be on every platform. But knowing the difference between personal and company content and how they complement each other gives you a smarter, more strategic way to show up online.
If you’re still not sure where to start or what content fits where, drop me a message. I’d love to discuss your strategy and see how I can help.
