Pay Per Click (PPC)
Targeted paid search to drive enquiries and sales.
Managing Google adverts can prove costly and labour-intensive when you’re juggling a demanding business. Maximise your investment with seasoned specialists.
Overview
Pay Per Click (PPC) is one of the quickest ways to get your business in front of people who are actively searching for what you offer. You have control over who sees your ads, where they appear and how much you spend, paying only when someone clicks or views your advert.
PPC isn’t about placing an advert on Google and hoping for the best. Campaigns are carefully planned, built and managed by experienced, Google-certified specialists, using insight and testing to reach the right audience across the platforms and networks most likely to deliver results.
The focus is on driving the right traffic to your website — not just increasing clicks, but supporting meaningful actions such as enquiries, bookings or sales.
Fees & Ad spend
PPC campaigns include three separate elements
Campaign set up (one-off fee)
Covers planning, account setup, ad creation and initial configuration.
Ongoing campaign management (monthly fee)
Includes monitoring, optimisation, testing and reporting to keep campaigns performing
Advertising budget (ad spend)
This is paid to the advertising platform. To see meaningful results, a minimum ad spend of £350 per month is recommended.
Additional fees may apply if significant changes are requested outside of ongoing campaign optimisation
See if PPC is right for your business
Get in touch to get clear advice on whether PPC is the right fit for your goals and budget